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Vignerons de Portugal was a short-term social media project developed around the Vignerons de Portugal event, focused on presenting a curated group of Portuguese wine producers who vinify exclusively from their own grapes. Over a three-month period, the project aimed to support the communication of the event by clearly presenting producers, wines and regions through a structured and accessible digital presence, using social media as a tool for information, visibility and continuity.
The main challenge was to communicate wine content in a clear and readable way, avoiding technical language and traditional wine communication clichés. The goal was not to create aspirational or promotional content, but to explain and contextualise each producer and wine in a direct and accessible manner. Within a limited timeframe, it was also essential to ensure consistency across content, maintaining a recognisable visual and editorial structure while featuring different producers and regions.
The content strategy focused on clarity, structure and regularity. Each post centred on a specific producer or wine, supported by concise copy that provided essential information — name, region, producer and context within the event. Rather than interpretation or storytelling, the emphasis was placed on presentation and explanation, allowing the content to function as a guide to the event and its participants. Planning followed a steady publishing rhythm to reinforce continuity throughout the three-month period.
The project was developed primarily for Instagram, using static posts, carousels and occasional short-form video. All photography, image editing and copywriting were produced as part of the project. Visual content prioritised straightforward framing and natural light, keeping the focus on the wines and producers. Captions were written in a direct and informative tone, complementing the images without adding unnecessary layers of interpretation.
Within a three-month timeframe, the project established a clear and consistent social media presence that supported the communication of the Vignerons de Portugal event. The content helped structure information around producers and wines, reinforcing clarity, visual coherence and accessibility across the event’s digital communication.
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